Teague Marketing is a strategic + creative services hybrid, which means we provide a unique mix of marketing and creative expertise to achieve your goals.

Newsworthy

April 17, 2008 - AT&T Mobility of Central/North Florida Selected Teague Marketing to Provide Creative Services

ORLANDO, FL — The North Florida marketing division of AT&T Mobility (which includes Central Florida) has selected Teague Marketing to provide strategic creative services for several direct response initiatives. Projects include the conceptual development, copywriting and design for direct mail pieces promoting numerous retail grand openings throughout the state of Florida.

While the goal is to increase awareness and drive traffic to the all-new AT&T “experience” stores, there’s a strong customer acquisition component to these pieces. The pre-opening mailers focus on the grand opening day events, but are supported with compelling new customer offers.

The direct mail pieces are geo-targeted and include special discount codes to accurately track response. Whenever possible, each piece is themed with a topic that ties to the unique location of the store or the special grand opening event.

Teague Marketing is also creating the series of follow up (post-opening) mailers with the goal of keeping the all-new AT&T “experience” stores top-of-mind with the surrounding community. The creative ties in with the national branding campaign, and delivers a strong acquisition message and product offer.