Teague Marketing is a strategic + creative services hybrid, which means we provide a unique mix of marketing and creative expertise to achieve your goals.

Newsworthy

October 3, 2008 — Teague Marketing Launches www.EducationBranding.com

ORLANDO, FL —Teague Marketing, a strategic and creative services hybrid, has expanded its scope of marketing, branding and communications services specifically for the education industry.
Teague Marketing launched its new Website for the education industry, www.educationbranding.com, last week in Atlanta at the Institute for Senior Communications and Marketing Professionals (in education). This highly-targeted conference presented by the Council for Advancement and Support of Education provided the ideal platform to introduce the specialty services.

The company’s founder, Heather Teague, brings extensive experience in education marketing and a multi-level understanding of this specialized area. During her career, she has marketed more than 20 different programs at 15 colleges and universities across the nation. Based on this experience, Teague created a Student Lifecycle of Learning—representing the various categories of students, where they fall in the “learning phase” of their life, and how to craft a message that resonates at that critical point.

“Our goal is to determine possible barriers to enrollment, and overcome them by highlighting the relevant key motivators, which may include career advancement, self-fulfillment, increased pay and better overall quality of life as a result of higher learning,” said Heather Teague, founder and CEO of Teague Marketing. “We recognize that crafting the relevant key messages is a critical component to the overall marketing strategy. This starts with a complete understanding of the audience.”

For colleges and universities, Teague Marketing develops campaigns for student recruitment, program launches, enrollment growth and overall brand development. The agency also provides full-service marketing and branding services for all sectors of the education industry including primary and secondary schools; vocational and certification programs; seminars, conferences and continuing education; industry associations; and products and services with an educational purpose.

To learn more about Teague Marketing’s education marketing solutions and to see the Student Lifecycle of Learning, visit www.educationbranding.com.